September was a big month in television.
There were premieres and returning favourites. There was laughter, tears, history and controversy. And what would television be without a dose of reality?
No, this isn’t a column about Beverly Hills, 90210 returning to the airwaves. Instead, we’re talking about the millions of viewers tuning into Ramadan Sweeps.
It’s another month before the Nielsen Ratings bring some juicy plot lines to American television. But, in the Middle East, not only is Ramadan the month of religious observance and fasting, it’s also when Arab television stations revamp their lineups.
The premise is pretty much the same — networks vie for the viewer’s attention while advertisers vie for prime commercial real estate. For an entire month, people sit glued to the television. …read more
